For the fourth time in a row, Hublot is the Official Timekeeper of the FIFA World Cup 2022™. He will keep track of all 64 World Cup games in Qatar, including the final at Lusail Stadium in Doha 18 December.
Ahead of the start of the championship in Qatar, the brand is launching a new model of the Big Bang e FIFA World Cup Qatar 2022™ watch - a smartwatch with a new timeline function., which will help fans not to miss the most important moments. Until the start of the championship, the clock will remain in countdown mode until the opening 20 November game between Qatar and Ecuador. Before the start of each match, the team composition and player profiles will be displayed on the clock, then they will go into match mode and the "timeline" will turn on, which will display all the most significant events of the match. for instance, when will the goal be scored, An animated video of the match with the player's name will appear on the watch, and a football icon will appear at the corresponding minute mark.
Externally, the Big Bang e FIFA World Cup Qatar 2022™ is an attractive combination of watchmaking technology and cutting-edge electronics. Exquisite case diameter 44 mm of polished black titanium and micro-jetted black ceramic is complemented by a powerful processor and an impressive list of functions - from a loudspeaker to a heart rate monitor. The official version has a burgundy dial and a black and burgundy lined rubber strap - design, playing on the colors of the Qatar flag, World Cup host.
In honor of the start of the FIFA World Cup in Qatar 2022 Hublot launched the “Hublot loves football” campaign, to develop a logo for which Lebanese fashion designer Mira Mikati was invited. The hand-drawn, colorful logo reflects youthful enthusiasm and conveys a spirit of unity. Also, as part of the “Hublot loves football” campaign, Hublot in collaboration with Mira and more 15 created ambassadors and friends of the brand 15 unique ball designs, reflecting their football dreams.
