Earlier we wrote, that during the outbreak of a new coronavirus infection, designers started looking for new ways to stay afloat in difficult times. So, for the first time in its 20-year history, the Russian clothing brand Alena Akhmadullina has released a special 3D capsule of five bows, thereby proving by his own example, that "the future of fashion is in digital",
Apparently, it's really time to take a step into the new digital age, in which the clothing will be replaced by its 3D version, robots or digital avatars will replace models. Although the latter have already firmly taken their place in the fashion industry.
New collection from LYNA +, made from 100% merino wool, includes the best quality jersey, in which every girl will feel great. However, the most important thing, that each bow is not presented on ordinary, models familiar to our eyes, and on digital avatars. As the designer of the brand Yulia Krestinina told, the visual model was created to, so that the main focus is on the collection itself, not on girls, which this collection represents.
The virtual model has no race, skin color, no prototype, no emphasis on physique or plastic features. We do not want, for a woman to compare herself to someone. Only the collection matters! Only the choice and taste of the buyer. Only individuality!
“We have created a unique digital avatar, which presents all possible options for composing images from things of the new capsule collection LYNA +. The digital avatar is a virtual model, model of the future ", - Julia commented on her idea.
And most importantly - with all the obvious advantages, the use of digital models allows you to reduce the standard costs of models, photographers, retouchers and rent, thereby making the cost of things acceptable. Agree, what is not a gift at this difficult time?
A source: wday.ru